Analysis of American Lamp Market

America is the biggest lamp demand country in the world and one of main lamp export markets. It is recorded that total sale of American lamp and its belongings is about US$8,600,000,000 in 2000. The average yearly growing rate between 1971 and 2000 is 7%; in 2002, the amount of demand has reached US$10,700,000,000 in American lamp market. And it has risen to as much as US$20,000,000,000 in American lamp consumption market in 2006. Lamps for decorating take 75% of the whole lamp consumption and daylight lamp is 25%, which means a presence of large lamp consumers.

American lamps and its belongings increasingly depend on importation, the rate of import products grows from 2.6% to 24% between the year of 1971-2006, telling us possession of imports increases by 8 times, and almost 1/4 products rely on importation. During this period, total value of imports rises from US$40,000,000 to US$1,800,000,000 in 1997, and it is estimated this amount will be US$2,600,000,000 in 2007, and increases by 44 times and 63 times respectively. Among them, crystal chandelier, floor lamp, table lamp, chandelier rises fastest. For the moment, 80% imports are from mainland of China, Taiwan and Mexico. From the 1990s on, with the continual come-and-go trade between Chinese mainland and Taiwan, Taiwan manufacturers take a fancy to cheap labour and its latency lamp market in Chinese mainland, transfer its manufacturing from the south of Guangdong to areas of Jiangsu and Zhejiang step by step, and launch lamp factories in the gross.

Judging from changes of their sum in American lamp market and proportion among Chinese mainland, Taiwan and Mexico, we may make out increase and decrease of their market shares. In 1990 and 2000, lamp exports from Chinese mainland is totally different from lamp exports from Taiwan. Lamp share of Chinese mainland in American import market grows from 10% to 50%, and keeps a tendency of growing, and is hopeful to be 62% in 2007. The total value of lamps imported from Chinese mainland to America will be 15 times than its value in 1990, export value of the whole year is expected to be US$1,600,000,000; however, lamp share of Taiwan in American import market decreases from 53% to 5%. Meanwhile, we should pay attention that the scale of American lamp market has become 3 times as large as its scale before. American lamp manufacturers gradually know Chinese lamp manufacturing, which results in increases of lamp products exported from China.

According to American Business Report data, the sale amount of American lamp and its belongings is about US$8,600,000,000 in 2000, and in the 30 years from 1971 to 2000, it has an average yearly growing rate of 7%. The market requirements are hopefully reaching US$20,700,000,000 in 2007, which is 3 times as much as the sale amount of European lamp market, 5 times as much as the sale amount of Japanese lamp market. Now American lamp exports are increasing by 2.1% each year, and its amount of exports will be US$12,600,000,000 in 2010, which is a marked advance comparing with the period between 2000-2005. Among them, crystal chandelier, floor lamp, table lamp, chandelier rises fastest.

It is revealed in the newest market investigation made by American market research Fredonia that because of furious competitions in different moments, growth of lamp export gross is still limited.

David ZHENG is the CEO of JinDa Bright Import & Export Co., Ltd specialized in design, research, production and sales of lighting products such as crystal chandelier, floor lamp, table lamp, chandelier etc